Try-It Distributing Co., Inc. is an American success story. It begins with a young man's enterprising idea and his willingness to work long hours to create his own opportunities. The late Stephen L. Vukelic started bottling soft drinks in his native Lackawanna, New York in 1928, at age 27, to meet the demand of thirsty Western New Yorkers during prohibition.

In 1933, he began distributing beer, with Phoenix as the major brand. When Try-It added Budweiser and Michelob to its product list in 1946, Stephen, fondly known as "The Chief", had charted the course for the Company's successful future. In 1949, Try-It Distributing began its relationship with Labatt, and since the sale of the soda business in 1958, Try-It has steadily soared to reach its current prominence as one of the most respected beverage distributors in Buffalo, NY as well as the nation.

In 1996 the Company moved. Try-It had grown from 15 employees to 250, from 4 trucks to 55, and from a 20,000 sq ft. location to a 150,000 sq ft. sales and service center in Lancaster, New York. The state-of-the-art facility was planned and constructed with technical precision, to ensure that the products are warehoused in an ideal climate and delivered with accurate efficiency.

Always looking for growth opportunities, the Balkan Beverage subsidiary was formed in 2004 to distribute non-alcoholic beverages. Balkan Beverage distributes such name brands as Red Bull Energy drinks and Arizona teas. In 2005, the acquisition of another Anheuser-Busch, Inc. distributorship, Saratoga Eagle Sales and Service in Glens Falls, NY was recently completed in September of 2005.

Community Service is fundamental to the Vukelic Family. Try-It advances education about responsible consumption of alcohol. For many years the Company has spearheaded awareness programs in area schools, and participated in media campaigns that carry the message of moderation.

A major supporter of organizations and charities, Try-It's management and staff serve on numerous community boards and committees. Try-It is committed to its role of a good corporate citizen. Events that add to the enjoyment of life in the Buffalo Niagara region, such as the Taste of Buffalo and Thursday in the Square are among those sponsored by Try-It.

Its corporate motto: Trust, Team and Tradition is put into action every day. Canisius College has chosen the Company for a "Family Business of the Year Award", and Try-It has won many national awards for sales achievements and business milestones.